01
Buyer question research
We map the customer journey. Then we build more than 350 prompts from the questions buyers ask at each decision point.
How it works
The D2D Loop.
Data to Decision. Our framework turns what a business already knows into AI visibility it can measure. We learn the business first. Then we build the prompt set from it. Guessing at the questions is where most visibility work goes wrong.
What comes out
Customer journey map350+ prompt tracking setIntent grouping
The engagement
From first sweep to measured change.
The work starts with buyer questions. It ends with a daily system your team owns.
02
Competitive baseline
We run the prompt set across four answer engines. The baseline shows your share of voice and the competitors each engine names instead.
03
Language alignment
We fix how the company describes its expertise. The same language then appears across the site and the profiles engines read.
04
Visibility dashboard
Your team gets a dashboard in an account it owns. It tracks share of voice by engine and sentiment on brand mentions.
05
Gap remediation
We rank the missing evidence by cost. Each gap gets an owner and a page brief that states what needs to change.
06
Daily measurement
The same prompt set runs every day. Each review compares the latest reading with the opening baseline.
Questions
Answers about the work.
01What is Service Intelligence Labs?
A data strategy and operations firm for founder-led service businesses. We turn the data you already have into faster, clearer decisions. Founded in 2026 by Matthew, a serial entrepreneur and executive coach, and Shola, a data scientist turned data leader, with operations in Brooklyn, NY and Hermosa Beach, CA.
02What is the D2D Loop?
Our Data-to-Decision operating system, in five phases: Collect (gather the signal), Own (find the why through root-cause analysis), Align (build shared truth and shared KPIs), Design (build the system, dashboards, and SOPs), and Execute (deploy, track, and feed new data back into Collect). Every revolution compounds, so the signal sharpens and the decisions get better over time.
03Who do you work with?
Founder-led service businesses, typically $1M–$25M in revenue with teams of 5–80. Retail and experiential, professional services, agencies, trade services, hospitality, and creative studios — companies that grew on instinct and now need an operating system rather than another hire.
04What services do you offer?
Business Data Audit, Decision Strategy, Data & System Design, Performance Optimization, Predictive Intelligence, and Operating Cadence. Instead of handing over a report, we install the understanding, systems, and habits that change how the business runs day to day.
05How are you different from a typical consultancy?
We embed with your operators instead of presenting at them, and every engagement pairs a data scientist with an executive coach. Rigor and the human system, together. We leave the loop running so your team can operate it without ongoing dependency on us.
06Where are you located?
Headquartered in Brooklyn, New York, with West Coast operations in Hermosa Beach, California. We work with clients across the United States.
07How do I get started?
Email info@serviceintelligencelabs.com to book a 30-minute discovery call. We spend it understanding your business and where your data is and is not working, then send a short written summary of what we heard. The 90-second diagnostic also tells you which phase of the loop you are stuck in.
Find out what AI tells your buyers about you.
Thirty minutes. We run a first sweep before the call and bring what we find.
Book a discovery call