Two operators.One loop.
We spent our careers in the messy middle of growth — data on one side, leadership on the other, and a gap in between where most decisions go to die. Service Intelligence Labs exists to close that gap.

Co-Founder
Matthew Weinberg
Hermosa Beach, CA
Matthew Weinberg
Serial entrepreneur and executive coach. He has founded, scaled, and operated multiple service businesses, and spent the last decade coaching the founders running them.
- →Founder-operator across multiple ventures
- →Executive coach to founders and operators
- →Owns the human system — alignment, accountability, leadership

Co-Founder
Shola Ogunrayi
Brooklyn, NY
Shola Ogunrayi
Data scientist turned data leader. He has built and led data functions as Director of Data at multiple companies, including in AI, after starting out as a data scientist at Twitter.
- →Director of Data at multiple companies, including AI
- →Data Scientist at Twitter
- →Owns the rigor — instrumentation, KPIs, decision frameworks
We work shoulder-to-shoulder.
Embedded with your founders and operators. No deck thrown over a wall, no junior consultant learning your business on your budget.
We leave the system running.
The D2D Loop is yours the day we finish. If your team cannot run it without us, we did not do the job.
We pair data with people.
A data scientist and an executive coach, by design. Rigor on one side of the table, the human system on the other.
Location · East
Brooklyn, NY
Headquarters and client work across the East Coast.
Location · West
Hermosa Beach, CA
West Coast operations and client work.
