Collect
Gather the signal
Service Intelligence Labs · Est. 2026
You have more data than you think. You're using less of it than you should.
Most companies aren't missing data. They're missing the structure, clarity, and accountability systems that make data useful. That gap is what we close.
/ 01 How we work
The D2D Loop.
Five phases. Continuous. Each cycle compounds. Execute feeds directly back into Collect — every revolution produces sharper signal and better decisions.
↻ Execute → Collect · the loop never ends
/ 02 How we work
We don't deliver reports and disappear.
We build the understanding, systems, and habits that change how your business runs.
Business Data Audit
Identify what's actually driving performance and where opportunities are being missed.
Decision Strategy
Define how data should inform the most important decisions in your business.
Data & System Design
Structure your data and processes to support clarity, consistency, and scale.
Performance Optimization
Uncover inefficiencies and optimize how your business operates day-to-day.
Predictive Intelligence
Move from reactive decisions to forward-looking, data-informed strategy.
Operating Cadence
Install the rhythms, reporting and SOPs so the system runs after we leave.
/ 03 Who we work with
Founder-led service businesses ready for their next ceiling.
You've grown on instinct, taste, and hustle. The next stage needs an operating system — not another hire.
STAGE
$1M – $25M
Revenue band where founder-led services tend to hit the operating ceiling we're built for.
TEAM
5 – 80
Big enough that decisions can't all sit with the founder. Small enough that the system you install compounds.
SECTORS
Services, broadly
Retail & experiential, professional services, agencies, trade services, hospitality, creative studios.
YOU MIGHT RECOGNIZE YOURSELF IF —
- Your KPIs change depending on who you ask.
- Reporting takes two days; nobody acts on it.
- You can feel the bottleneck but can't name it.
- Every quarter starts with new priorities and ends with the old ones.
/ 04 About
Two operators. One loop.
Founded in 2026 by Shola and Matthew — based in Brooklyn, NY and Hermosa Beach, CA. Careers spent in the messy middle of growth: data, decisions, leadership, and the gap between them.
Portrait · Matthew
Co-Founder
Matthew
Serial entrepreneur and executive coach. Has founded, scaled and operated multiple service businesses — and spent the last decade coaching the founders running them.
- Serial entrepreneur · founder-operator across multiple ventures
- Executive coach to founders & operators
- Brings the human system — alignment, accountability, leadership
Portrait · Shola
Co-Founder
Shola
Data scientist turned data leader. Has built and led data functions as Director of Data at multiple companies — including in AI — after starting out as a data scientist at Twitter.
- Director of Data · multiple companies, including AI
- Data Scientist · Twitter
- Builds the rigor — instrumentation, KPIs, decision frameworks
/ 01
We work shoulder-to-shoulder.
Embedded with founders and operators — not a slide deck thrown over a wall.
/ 02
We leave the system running.
The D2D Loop is yours when we're done. Your team should run it without us.
/ 03
We pair data with people.
A data scientist and an executive coach, by design. Rigor on one side, humans on the other.
/ 05 90-second diagnostic
Where are you in the loop?
Four quick questions. We'll show you which phase of the D2D Loop you're stuck in — and the next three things to do about it.
/ 06 Contact
Start with a conversation.
We'll spend 30 minutes learning about your business. You'll walk away with a clearer picture of where your data is and isn't working — and what it would take to change that. We follow up with a short report of what we heard.
info@
Write to us →
LOCATION · EAST
Brooklyn, NY
Headquarters & client engagements across the East Coast.
LOCATION · WEST
Hermosa Beach, CA
West Coast operations & client engagements.