Business Data Audit
Find out what is actually driving performance.
We map every number the business already produces, test which ones move outcomes, and show you where money and time are leaking out unnoticed.
Est. 2026Service Intelligence Labs
You have more data than you think.You're using less of it than you should.
Most founder-led companies aren't short on numbers. They're short on the structure, shared definitions, and accountability that turn numbers into decisions. That gap is the only thing we work on.
- 01
- Founder-led service businesses
- 02
- Brooklyn, NY · Hermosa Beach, CA
- 03
- Built on the Data-to-Decision cycle
01How we work
Five phases. One continuous loop.
Execute feeds straight back into Collect. Every revolution produces sharper signal and better decisions than the last.
01
Collect
Gather the signal
We instrument the business so the numbers arrive on their own. Sources get connected, definitions get written down, and the manual spreadsheet relay stops being a job.
02
Own
Find the why
Numbers without causes are trivia. We run root-cause work until every important movement in the business has a named driver and a named owner.
03
Align
Build shared truth
One set of numbers, one definition, one meeting where they matter. Leadership stops debating whose report is right and starts debating what to do.
04
Design
Build the system
We design the reporting, dashboards, and process so the right number reaches the right person on the day they can act on it — not two weeks later.
05
Execute
Ship, track, feed back
Decisions get made, tracked, and measured. What you learn becomes new signal — Execute feeds straight back into Collect, and the next revolution starts sharper.
02Services
We don't hand over a report
and disappear.
Six engagements that install the understanding, systems, and habits that change how the business runs.
Decision Strategy
Decide how the important calls get made.
We take the decisions that set your year — pricing, hiring, capacity, mix — and define exactly what evidence each one requires and who makes it.
Data & System Design
Structure the plumbing so clarity is the default.
Data models, reporting layers, and process design built so the truth is easy to reach and hard to distort as the company grows.
Performance Optimization
Take the friction out of the day-to-day.
We instrument the workflows that produce your revenue, find where they stall, and rebuild the handoffs until throughput moves.
Predictive Intelligence
Stop reacting to last month.
Forecasting, pipeline modelling, and early-warning indicators that tell you what is coming while there is still time to change it.
Operating Cadence
Make it survive our departure.
The weekly, monthly, and quarterly rhythms — agendas, owners, reporting, and follow-through — that keep the loop turning without us in the room.
03Results
Numbers the business can point at.
Figures from a live twelve-week engagement, each one reported with the sample behind it.
15,000+
Leads re-scored in the pipeline audit. Eighteen months of history that nobody had read end to end.
4th → 1st
Rank in brand mentions across 5 major AI platforms versus competitors across the timeline of engagement.
46%
Share of leads with no recorded lead source at all. First-touch capture now runs at intake and belongs to the client.
"This has already shown value in the few days we've been using it."
Client COO
Legal services · Multi-state · 50+ employees
Eighteen months of pipeline data sat in the CRM with the lead source blank on nearly half of it. Channel spend was being decided on the leadership team's best guess about which one was working.
04Who we work with
Founder-led businesses at their next ceiling.
You grew on instinct, taste, and hustle. The next stage needs an operating system, not another hire.
- You might recognize yourself if —
- 01Ask three people for the KPI and you get three answers.
- 02Reporting takes two days, and nobody acts on it.
- 03You can feel the bottleneck but you cannot name it.
- 04Every quarter opens with new priorities and closes with the old ones.
- 05Growth still runs through the founder's inbox.
- See the full fit criteria
/ 01
We work shoulder-to-shoulder.
Embedded with your founders and operators. No deck thrown over a wall, no junior consultant learning your business on your budget.
/ 02
We leave the system running.
The D2D Loop is yours the day we finish. If your team cannot run it without us, we did not do the job.
/ 03
We pair data with people.
A data scientist and an executive coach, by design. Rigor on one side of the table, the human system on the other.
90-second diagnostic
Where are you stuck
in the loop?
Five questions. We'll name the phase that's holding you back and the next three things to do about it.